1970 GTO "Humbler"

[Oscar Knight]

....1970 GTO : "A new and short-lived option for 1970 was the vacuum operated exhaust (VOE), which was vacuum actuated via an underdash lever marked "exhaust". The VOE was designed to reduce exhaust backpressure and to increase power and performance, but it also substantially increased exhaust noise. The VOE option was offered from November 1969 to January 1970. Pontiac management was ordered to cancel the VOE option by GM's upper management following a TV commercial for the GTO that aired during Super Bowl IV on CBS January 11, 1970. In that commercial, entitled the "Humbler", which was broadcast only that one time, a young man pulled up in a new GTO to a drive-in restaurant with dramatic music and exhaust noise in the background, pulling the "exhaust" knob to activate the VOE and then left the drive-in after failing to find a street racing opponent. That particular commercial was also cancelled by order of GM management."
en.wikipedia.org/wiki/Pontiac_GTO#1970

.....This is this commercial that was cancelled by GM Management :